Our MISSION

Fleur À Cheval's sole mission is to embrace positivity & empower equestrians internationally to pursue their true potential. Express your inner creativity by adding a pop of color & a sprinkle of glam into the world.

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FÀC FOUNDER | MARYAM 

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OUR STORY

A STARTUP FOUNDED ON PASSION.

Hay there!

Nice to meet you, I'm Maryam, Fleur À Cheval's Founder. I am so thrilled to have you here on our site. I hope you've enjoyed seeing some pretty ponies all glammed up!

 

My story really begins when I was 13 years old. I am a former national competitive figure skater based in California and used horseback riding as a way to relax after my rigorous competition schedule. I fell in love with horses, and decided to quit my career as a figure skater and step into the equestrian realm. 

It wasn't until 3 years into riding, which is when I was presented with the opportunity to start Fleur À Cheval. My friend at the barn, Kayla, started hand-crafting flowers for her horse Mikko - a GORGEOUS and adorable Belgian draft. She made me a few flower samples, and BOOM. 

 

With Kayla's first flower prototype, my entrepreneurial mindset, and a pair of adorable horse models, Kayla and I put our heads together and formed Fleur À Cheval, a French name translating to "The Flower Horse." My vision at age 16 was to create a brand that would allow girls who never fell out of the "I love horses phase" to express their inner creativity within a global community of equestrians. As I like to say, 'Fleur À Cheval is glam from head to hoof!"

Fleur À Cheval began on Etsy in March 2016, right as I was preparing to graduate high school. Two months into the startup the flowers became a hit in across Europe & South Africa. Kayla aided in the foundation of the business & I grew the business internationally with over 50+ Brand Ambassadors (called Fleur À Family) in 25+ countries. Fleur À Cheval's buzz-worthy colorful flowers became a social media hit and have been spotted on horses/equestrian influencers all over the world in parades, shows and photoshoots. 

I am so grateful for the entire team's collaborative effort which earned Fleur À Cheval the 2017 Ernst & Young Entrepreneur Of the Year Award. Click here to watch the video! 

Fast forward to now, I'm 20 years old and am about to graduate with my Bachelor's degree in Business Administration fro California State University, Fullerton. I have a grey Arabian gelding named Ares, and I also teach in my family run Montessori school. Make sure to check out my podcast "Quit Horsing Around" featuring lifestyle tips, mindset growth & my journey thus far! 

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